Published by Prisma Labs inc. this app is a photo editor and filter. It allows your photos to give a unique look, instantly turning them into works of art. You can choose from a variety of styles that reflect your mood, such as candy, mononoke or gothic. You can also choose from the styles of famous artists such as Edvard Munch or Pablo Picasso.

The clever software uses a unique combination of neural networks – along with plenty of artificial intelligence – to help you turn any memorable portrait or moment captured on camera into something much more timeless and artistic. The app offers over 30 filters, which is amazing when you consider that each one is completely free when you initially download the app. At the bottom of the screen, there is a simple filter ribbon that allows users to check the name of the filter and get a sample of the original artwork it is inspired by. This way, it becomes easy to get a good idea of what the finished artwork will look like before you commit.

Prisma’s usability and interface

The app gives users two options to convert an image into a usable state. You either take a new photo in the app, or you import one you’ve already taken from your device’s photo library. Most people will choose the second option because Prisma processing will probably only be needed for a particularly good photo. However, it’s good that the developers have offered two ways. Nevertheless, it’s important to note that the app will crop everything that fits into it into a 1:1 square.

As a result, this means that you won’t be able to keep a full portrait or landscape orientation in the software. However, it’s not a huge compromise when you realize that all of your rendered images will be instantly Instagram-ready with this approach. With the filter feed, users just need to find the one they want to use on their image by scrolling through it. When something suitable is found, simply tap on it. The app then takes a few seconds to display the filter on the selected image. It’s all pretty quick and intuitive to use, but some of the more complex filters take longer to render than others.

This app offers an incredible amount considering it’s free. The Instagram-ready software is fun to experiment with and produces highly professional results. It creates a “watermark” on the resulting images, but users can remove it if they want.

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First of all, VSCO is a photo editor, because the development company specializes in image processing tools for such programs as Adobe Lightroom, Adobe Camera RAW and Aperture. Many years of experience in this field are reflected in VSCO functionality, the number of filters and all sorts of tools for images in this application is perfectly balanced.

The idea of the service is similar to Instagram – image processing and publishing on your own page. But unlike Instagram, VSCO allows you to create your own albums, save your favorite photos and share them in other social networks. All publications will be available in the desktop version of the site with a very beautiful minimalist design.

Interface

The app is divided into several tabs: Profile, Explore (Photo Feed), Library, Shop (Filter Shop), as well as icons for the built-in camera tool and settings. By default, the app launches with your photo library open, and by swiping from the left edge to the right you can access other tabs.

Camera

The application used to be called VSCOcam, which is not surprising, because the number of all sorts of camera settings is amazing. Here you can shoot not only in automatic mode, but also feel like a real photographer. ISO, shutter speed, white balance, and manual focus – you can customize anything you want. Plus, the app helps you align horizon and perspective – there’s a beautiful and clear visualization for that.

Library

All photos taken with your camera inside the app are automatically saved to a library and uploaded to the cloud for synchronization with all your devices. You can also add shots from the standard iOS gallery for further processing. It’s possible to sort photos by filters and change the size of their display, and as of recently, there’s also an icon of favorite images on the top bar.

Photo feed

In addition to capturing and processing images, VSCO also offers you to share your work on your own public page. For this purpose, there is an Explore tab where you can view other users’ photo feeds and add your favorites to a separate list. You can also search for pages based on several parameters.

The main menu contains your Profile page, where you can publish your photos, create albums and share collections of your favorite photos.

Processing

Once you’ve selected a photo to edit, you’ll see a panel of functions at the bottom, including Share, Save, Export to iOS Gallery, Sync, and Delete, as well as an edit button on the left side. It’s the one we’re most interested in.

As I’ve already mentioned, the service offers a lot of filters. Having downloaded several collections, you can choose the most suitable one among them and adjust its intensity, and then proceed to further processing.

There are a lot of tools for fine-tuning the image: adjusting exposure, perspective, contrast and vignetting, working with light and dark areas. The Fade and Shadows/Highlights Tint tools, which are simply not available in other popular photo editors, deserve special attention.

Despite many changes throughout its existence, VSCO is still the leading app for mobile photographers, allowing you to experiment with lots of beautiful filters and customizations.

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Purpose of the software

Snapseed – what is this program, if explained in simple terms, it is a universal mobile assistant for photo editing. Its functionality is extremely diverse, although it does not reach the computer version of Photoshop.

This is not just an application with a gallery of ready-made filters, in skillful hands program for photo processing Snapseed can become a powerful tool. From any unsightly photo, made accidentally at night in poor lighting, with its help you can create a true masterpiece, which will not be ashamed to boast. All this thanks to the multifaceted processing capabilities.

Scope of application

Like most similar applications, united by a common task, Snapseed is popular among users whose activities are directly related to photos:

• Beginning photographers. Young men and women who have just started photography often use this program.
• Professional Photoshop can be too complicated at the beginning of the creative and professional path, so preference is given to simple and understandable applications, which nevertheless give the opportunity to perform high-quality retouching of pictures.
• Personalities running a non-professional visual blog. Most profiles on Instagram or other social networks are personal pages of people who do not pursue the goal of succeeding in their professional endeavors through the media space. Their postings serve only an aesthetic purpose, so they don’t obsess over their visuals enough to seek professional help, but are concerned enough to show attention to the quality of their photos. This audience uses the app to edit small but obvious flaws, or to add colorfulness to their photo by replacing and editing some details.
• Young users who are not able to pay for paid programs. Most young, underage girls and boys do not have a regular income that they can spend on paid photo retouching programs. Nevertheless, it is common knowledge that it is teenagers who are most concerned about their appearance and status in their surroundings. Social network for such an audience – a field for competition, which means that each publication should be, if not flawless, then at least close to the ideal. Very part of them in the program Snapseed remove unnecessary details in the photo.
• Masters of the beauty industry. Many professionals involved in hair, makeup, eyelashes, eyebrows or image compilation in the current realities are forced to maintain accounts as a portfolio. Considering that photography is not their core business, most prefer options that can quickly improve image quality.

This is not a complete list of Snapseed’s target audience, but it gives a fairly capacious idea of its main users.

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